Course curriculum

  • 1

    Welcome

    • Intake Questionnaire
  • 2

    Marketing 101 - Identifying and Understanding Your Customer

    • Presentation: Branding & Your Domain Name

    • Presentation Video: How to Choose a Great Domain Name

    • Video: Branding & Your Domain Name

    • How to Build a Brand

    • Just Write! Branding Assignment

    • How To Make A Mission Statement

    • Worksheet: Branding & Your Domain Name

    • Feedback Survey: Marketing 101

  • 3

    Evaluating Your Business 101 Workshop

    • Presentation: Evaluating Your Business

    • Worksheet: Evaluating Your Business

    • Worksheet: Shark Tank Evaluation Form

    • Create Your Elevator Pitch

    • Feedback Survey: Evaluating Your Business
  • 4

    Digital Identity and Content Creation

    • Presentation: Digital Identity and Content Creation

    • Presentation Video: Entrepreneur Digital Identity Story

    • Video: Digital Identity and Content Creation

    • Worksheet: Digital Identity and Content Creation

    • Feedback Survey: Digital Identity and Content Creation
  • 5

    Building a Website

    • Presentation: Building a Website

    • Presentation Video: Meet GoCentral Website Builder

    • Video: Building a Website

    • GoDaddy eCommerce Bundle

    • GoDaddy Non- eCommerce Bundle

    • Feedback Survey: Building a Website

    • Five Things to Consider for Every Website

    • Your Easy Website Content Strategy Checklist from Content Hacker
  • 6

    E-commerce 101

    • Presentation: E-commerce 101

    • Presentation Video: How to Start an Online Store

    • Video: E-commerce

    • Feedback Survey: E-commerce 101
  • 7

    Getting Found - Search Engine Visibility

    • Presentation: Getting Found - SEO

    • Presentation Video: SEO - How it Works and Why it Matters

    • Video: SEO

    • Worksheet: Search Engine Optimization

    • Feedback Survey: Search Engine Visibility

  • 8

    The Power of Social Media

    • Presentation: The Power of Social Media

    • Video: The Power of Social Media

    • Worksheet: Social Media Post

    • Worksheet: Content Writing and 5 ways to Connect

    • Worksheet: Measuring Social Media Success

    • Feedback Survey: The Power of Social Media

    • Simple Social Media Content Calendar
  • 9

    Email Marketing and Reaching Your Customers

    • Presentation: Email Marketing

    • Presentation Video: How to Use Email Marketing

    • Video: Email Marketing

    • Feedback Survey: Email Marketing

    • Google My Business "How To Guide"

    • Optimizing Your Google My Business Listing from MOZ
  • 10

    Program Completion

    • Program Feedback Survey