Course curriculum

  • 1

    Welcome to Empower - Intake Survey

    • Intake Questionnaire
  • 2

    1. Branding and Your Domain Name

    • Presentation: Branding & Your Domain Name

    • Presentation Video: How to Choose a Great Domain Name

    • Video: Branding & Your Domain Name

    • Worksheet1: Branding & Your Domain Name

    • Feedback Survey: Marketing 101

  • 3

    2. Email Marketing

    • Presentation: Email Marketing

    • Presentation Video: How to Use Email Marketing

    • Video: Email Marketing

    • Feedback Survey: Email Marketing
  • 4

    3. E-commerce

    • Presentation: E-commerce 101

    • Presentation Video: How to Start an Online Store

    • Video: E-commerce

    • Feedback Survey: E-commerce 101
  • 5

    Empower - Completion Survey

    • Program Feedback Survey
  • 6

    4. Digital Identity and Content Creation

    • Presentation: Digital Identity and Content Creation

    • Presentation Video: Entrepreneur Digital Identity Story

    • Video: Digital Identity and Content Creation

    • Worksheet: Digital Identity and Content Creation

    • Feedback Survey: Digital Identity and Content Creation
  • 7

    5. Building Your Website

    • Presentation: Building a Website

    • Presentation Video: Meet GoCentral Website Builder

    • Video: Building a Website

    • Worksheet: Digital Identity and Content Creation (For reference)

    • Feedback Survey: Building a Website
  • 8

    6. Getting Found - SEO (Search Engine Optimization)

    • Presentation Video: SEO - How it Works and Why it Matters

    • Video: SEO

    • Worksheet: Search Engine Optimization

    • Feedback Survey: Search Engine Visibility

    • Presentation: Getting Found - SEO
  • 9

    7. The Power of Social Media

    • Presentation: The Power of Social Media

    • Video: The Power of Social Media

    • Worksheet: Content Writing and 5 ways to Connect

    • Worksheet: Social Media Post

    • Worksheet: Measuring Social Media Success

    • Worksheet: Social Media Calendar

    • Feedback Survey: The Power of Social Media

  • 10

    8. Evaluating Your Business (CLASSROOM WORKSHOP)

    • Presentation: Evaluating Your Business

    • Worksheet: Shark Tank Evaluation Form

    • Worksheet: Evaluating Your Business

    • Feedback Survey: Evaluating Your Business