Course curriculum

  • 1

    Welcome

    • Intake Questionnaire
  • 2

    Marketing 101 - Identifying and Understanding Your Customer

    • Login to workshop

    • Presentation: Branding & Your Domain Name

    • Presentation Video: How to Choose a Great Domain Name

    • Video: Branding & Your Domain Name

    • Worksheet: Branding & Your Domain Name

    • Feedback Survey: Marketing 101

  • 3

    The Power of Social Media

    • Presentation: The Power of Social Media

    • Video: The Power of Social Media

    • Worksheet: Content Writing and 5 ways to Connect

    • Worksheet: Social Media Post

    • Worksheet: Measuring Social Media Success

    • Worksheet: Social Media Calendar

    • Feedback Survey: The Power of Social Media

  • 4

    Email Marketing and Reaching Your Customers

    • Connect via Zoom

    • Presentation: Email Marketing

    • Presentation Video: How to Use Email Marketing

    • Video: Email Marketing

    • Feedback Survey: Email Marketing
  • 5

    Program Completion

    • Program Feedback Survey