Course curriculum

  • 1

    Welcome

    • Intake Questionnaire
  • 2

    E-commerce 101

    • Presentation Video Part I: How to Start an Online Store

    • Video Part II: eCommerce and Online Solutions

    • Feedback Survey: E-commerce 101
  • 3

    Getting Found - Search Engine Visibility

    • Presentation Video: SEO - How it Works and Why it Matters

    • Video: SEO

    • SEO: Tools & Tips

    • Worksheet: Search Engine Optimization

    • Feedback Survey: Search Engine Visibility

  • 4

    The Power of Social Media

    • Video: The Power of Social Media

    • Social Media: Tools & Tips

    • Worksheet: Content Writing and 5 ways to Connect

    • Worksheet: Social Media Post

    • Worksheet: Measuring Social Media Success

    • Worksheet: Social Media Calendar

    • Feedback Survey: The Power of Social Media

  • 5

    Reaching Your Customer through Email Marketing

    • Presentation Video Part I: How to Use Email Marketing

    • Presentation Part II: Email Marketing and Growing Your Business

    • Email Marketing: Tools & Tips

    • Feedback Survey: Email Marketing
  • 6

    Program Completion

    • Program Feedback Survey